This photo was took in a toy store and many boxes, printed Japanese cartoon characters on them, are piled up on the shelf.
These are called 'pura model' in Japanese and it means 'plastic model'. The models usually range from Japanese cartoon characters to cars, air planes, choppers, castles.
Many small plastic non-colored parts are inside these box. We enjoy coloring the parts and put together the parts. Coloring and assembling are so delicate and elaborate that the work might be suited to Japanese, some European friend said.
By the way, these characters on the photo is from the cartoon, Gundam, one of most popular cartoon among boys in Japan.